To achieve great success in selling it’s vital that you have the ability to forge strong, long-lasting professional relationships with a broad range of people.  More than just having a “positive attitude” or a “winning personality” – the ability to “connect” with people, to earn their trust and confidence quickly, will accelerate every sales call, and prevent you from wasting energy on ambiguous or ineffective communications.

Developing the skills necessary to build strong and lasting customer relationships will help you in a number of ways:

• You’ll create positive first impressions with a broad range of people.
• You’ll minimize initial resistance from prospects.
• You’ll dissolve communication barriers, resulting in productive and enjoyable conversations.
• You’ll establish more honest and productive working relationships.
• You’ll negotiate more effectively.
• And you’ll ENJOY what you’re doing when you’re selling!

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